How does lead generation work?

How lead generation works according to the inbound marketing principle

The term lead generation describes the process of contact generation and the measures that lead to website visitors leaving their data in a form and thus becoming so-called leads.


Lead generation takes place in the second phase "Convert" of the inbound marketing method. As soon as visitors come to a website, they must be persuaded to leave their contact details so that the visitors become leads.

High-quality content, videos and infographics encourage visitors to leave their data. With the help of call-to-actions (CTA) on blog posts or web pages, these visitors come to landing pages that provide forms.

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