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What is Inbound Marketing?

How we understand inbound marketing

Inbound marketing is about using relevant and helpful content to attract customers and add value at every stage of their buying process. Good inbound marketing is characterised by potential customers coming to you - via blogs, search engines and social media.

Unlike traditional outbound marketing, you don't have to impose yourself on your target audience and fight for their attention. By creating content that directly targets the interests and needs of your ideal customers, you attract qualified prospects and establish yourself as a trusted business.

The inbound methodology

Your inbound marketing strategy must be precisely aligned with the needs, challenges and desires of your prospects. Then you will automatically attract many visitors to your website, who you can convert step-by-step into leads and turn into customers - who will even recommend you further down the line. We call this process the inbound marketing method.


The Inbound Methodology

You can find detailed information in our Inbound Marketing Guide.