HubSpot CRM vs. Microsoft Dynamics 365: Which CRM is the better one?

We compare the HubSpot CRM with Microsoft Dynamics 365.

We check both systems against the following criteria:
  • General
  • Awards
  • Pricing
  • Features
  • Integrations


HubSpot CRM is a free CRM platform that provides a powerful set of tools for engaging with customers and managing CRM-related operations. HubSpot takes care of all customer interaction channels, from website traffic to landline calls. It is easy to use and can also integrate with other business systems.

Microsoft Dynamics 365 includes cloud-based CRM and ERP applications supported by cutting-edge technologies such as AI and machine learning. It includes modules for marketing, sales, service, finance, operations and commerce. It also provides a 360-degree view of businesses to gain real-time insights that lead to better business results.


Currently we cannot find any awards for Microsoft Dynamics 365. However, HubSpot CRM was named "Best CRM Software" by Finances Online 2019.


We found the following reviews on the web:

  HubSpot CRM Microsoft Dynamics 365
User Satisfaction von Finances Online 99% 96%
Overall Peer Rating von Gartner 4.5 of 5 4.4 of 5


The HubSpot CRM is available as a free version. With Microsoft Dynamics 365, things get a bit more complicated. Instead of showing individual tools like a CRM, Microsoft Dynamics 365 shows different business areas and the associated packages. Depending on what is being sought, the prices range from €42.20 per user/month to €1,265.00 per client/month.


HubSpot CRM Microsoft Dynamics 365
Customise views Customer insights
Deal and Task Board Editable Grids
HubSpot Marketing Synchronisation Web API Extensions
Drag and drop communicator  Activity sorting control
Email integration Programmatic management of product properties
Phone integration Defining access rights for modular business apps
Website integration Use form scripts to add icons with tooltips text for view columns
Enrichment  Client APIs to create and manage records in Dynamics 365 mobile clients.
Social media Server-to-server authentication
Enterprise database Process enhancement
Website visitor Sitemap designer for apps
Email connections  Power BI
Sidekick connection Dynamics 365 app for Outlook
 CRM details   Cortana integration
Templates, tracking and scheduling  


HubSpot launched the App Partner Program a few years ago to make the integrations that are important to their customers as easy to use as possible. Currently, there are already over 500 different integrations, such as GoToWebinar, Salesforce, Zapier and many more.

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The following integrations can be found under Microsoft Dynamics 365:

  • Sharepoint
  • Outlook
  • Exchange
  • Yammer
  • One Note
  • Power BI
  • Office 365
  • Dynamics AX
  • Dynamics GP
  • Dynamics NAV
  • ESB Integration