We compare HubSpot and Salesforce Pardot.
We review both platforms based on the following criteria:- Handling
- Reporting
- HubSpot vs. Salesforce Awards
Handling
The Salesforce interface is very clunky and too complex for most users. There are an incredible number of tabs and buttons, you quickly get lost within the many interface. The learning curve is also steep. This means that many companies are neither taking full advantage of the CRM nor seeing an ROI on their investment.
Salesforce Pardot Strengths
- Tight integration with Salesforce
- Unlimited API calls from Pardot to Salesforce
- Unlimited storage for Pardot activities in Salesforce
- Integration with custom SFDC objects
- SE tool allows sales reps to send Pardot emails and creates sequences directly in SFDC
- Functions can be added or deleted as needed
- Comprehensive and complete CRM
Salesforce Pardot weaknesses
- Poor customer service - and support only available at higher prices
- The focus/priority for Salesforce is Salesforce CRM, not Pardot
- Configuration and setup can be difficult and time consuming
- Interface is cluttered and can be difficult to navigate
- Add-ons need to be purchased to get the most out of the software
HubSpot offers a complete marketing software platform, with visitor qualification tools, a content management system, blogging, SEO and social tools. Everything works together to fill the database with qualified leads and nurture them. HubSpot also has a cleaner user interface that is intuitive for the user and doesn't require a large investment to become familiar with. In addition, a Sales and Service Hub can be added - so that the transfer of leads to Sales and customers to Service takes place within one platform and no information is lost. Meanwhile, the new CMS Hub can also be used to integrate and manage a website and web shops through integrations.
HubSpot strengths
- Easy to use and intuitive platform
- The Hubspot blog holds a wealth of knowledge for entrepreneurs to learn more about online marketing.
- Hubspot is a complete all-in-one solution
HubSpot Weaknesses
- Rising prices as the contact base increases (depending on the version booked)
Reporting
Salesforce wins on reporting - a clear competitive advantage. The reporting options are deep and extensive.
However, one can purchase advanced reporting as an add-on via HubSpot, which puts the two CRMs back on an even playing field. Salesforce costs between €25 and €300 per user depending on the edition. HubSpot Sales is already available in the free version or for 41€ per user as a starter version - so HubSpot's reporting add-on is still quite cheap at 184€/month.
HubSpot vs. Salesforce Awards
- Rank #1 vs Rank #3 by Marketier on G2Crowd
- Rank #1 vs. Rank #2 by VentureBeat in the Marketing Automation Index
If you are looking for detailed information on the topic of marketing automation, we recommend our guide.
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